In my holiday shopping this year, I’ve noticed a huge range of gift cards in drug, discount and grocery stores. Along with the ubiquitous iTunes cards are offerings from The Gap, Chili’s, Pizza Hut and several other well known brands and chain restaurants.

So why shouldn’t wine be on this list, as well? With sites like WineQ, Bottlenotes and Openmarket Wine now on the scene and more launching early next year, I expect to see something like this next holiday season. It would make a great stocking stuffer for the wine geek on your list.