Filed under: Stores & Shopping

Grocery shopping is not usually the activity at the top of the "fun things to do" list, but Whole Foods wants to change your mind about that by making the experience relaxing and pleasurable. The company has just opened The Everyday Spa, a prototype full-service spa, at their Dallas store.

The spa is 4,500-sq. feet and is entirely enclosed in a soundproof section of the store. It offers the same services as other day spas, including a wide variety of skin treatments, massages, nutritionists and "wellness consultants." There is also a "private balcony where lunch is served" and a store that carries most of the skin care products and cosmetics that are currently located in the Whole Body aisle/section of most Whole Foods Markets, in addition to jewelry, shoes and clothing made with organic materials.

Grocery shopping and spa treatments, despite the fact that WF is trying to emphasize the organic connection between the two services at their stores, don't seem like the best matchup. The point of getting a full body massage, for example, is to help you relax and clear your mind, not to think about what to buy for lunch tomorrow. That said, if their prices and services are good, there's no reason to rule out one of their spas if this one is successful and they decide to roll them out to locations across the country.