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Chinese Wine Association Offers Free Wine Cellars |
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Filed under: Wine  Wine promotion in China has really moved into high gear. The International Wine Culture Promotion Association will give out 100,000 cellars to encourage wine drinking. The cellars, which are worth around 1,000 dollars each, will only go to those who own a home and a car or who have a career in the banking, aviation or telecommunications industries.
To get the cellar the recipients have to first pay around $380 to join the association. The cellar has been described by the Xinhua news agency as a wooden structure which is meant to be installed outside of the house. Sounds like more of a wine shed to me. The interesting part of the story to me is that the association has used investments from wineries from 11 countries to fund the project which should cost 64 million dollars. I'm guessing that countries such as France and Australia, which have suffered wine gluts recently, are part of the investment team.Read | Permalink | Email this | Comments
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