|
Winemaker Robert Mondavi dead at 94 |
|
Filed under: Wine, West Coast, Business, France  The vintner who put California on the wine map, Robert Mondavi, has died at the age of 94, says a spokesperson for the Robert Mondavi winery. Mr. Mondavi died Friday (May 16) at his home in Yountville, Calif.
Though he had little formal training in wine-making, Mondavi has been credited with creating fume blanc, and with popularizing that quintessential Californian white, chardonnay. He was the first one who saw that with proper techniques and a lot of great PR, domestic wines could one day hold their own against the French tradition.
According to the obit in the Los Angeles Times, when Barron Phillipe de Rothschild of Bordeaux first approached him about a Franco-American collaboration in 1970 -- the equivalent, in the words of wine industry consultant Vic Motto, of "Goliath coming to David to learn how to throw stones" -- the resulting Opus One cabernet sauvignon not only sold for a then-unheard of $50 a bottle (in 1979), but validated his vision for the industry.
"He has probably been the most important figure in the wine industry in the last half of this century," Paul Gillette, then-publisher of the Wine Investor newsletter, told the New York Times in 1990.
Ironically, Mondavi was born on June 18, 1913, in Virginia, Minn., just five and a half years before Prohibition.Read | Read | Read | Permalink | Email this | Comments
Read more at: . |
