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Would you drink wine from a juice box? |
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Filed under: Wine, Newspapers, New Products, Europe 
I still look down on box wine as cheap and presumably bad. Bordeaux wine in what amounts to juice boxes? I just don't know how I feel about that.
However I feel about it, juice box wine is coming. Called Tandem, it'll be introduced in London soon, but there's no word on if we'll see it here in the US. Apparently French wine makers don't like the downward trend in wine consumption. This is an attempt to get "young urbanites" to drink more wine. A spokesman for Tandem says that this is the ideal way to have a bit of wine with lunch, especially if you eat at your work desk.
The wine juice box even has a special straw to ensure that you get a full taste experience. The sensory straw, as it's called, has four holes in it so that the wine is dispersed throughout your mouth. I'm not sure how well that'll work, but, as it's been pointed out by traditionalists, you still can't see or smell the wine before you drink it, which are both important aspects of drinking wine. Do you think this product will take off? Would you buy it? Permalink | Email this | Comments
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