In what can only be described as a publicity stunt, Dutch winemaker Ilja Gort of Chateau de la Garde has had his nose insured for $8M (euro5 million). This policy was taken out at Lloyd’s of London who also ensure wine critic Robert Parker’s nose for $1M.

While I couldn’t find too much information about the wines, I did find this humorous video on YouTube of the $8M nose in action:

No, I will not be contacting the ladies and gentlemen at Lloyd’s any time soon

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