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Filed under: Beer, New Products, America  Miller Brewing Company has introduced a line of craft beers under the tagline, "Craft Beer, Done Lite." The line features three beers: Amber, Wheat, and Blonde Ale -- each with fewer calories and carbohydrates than regular beer (110 calories, 6.2 carbs per 12 oz). Though the beer is only available in a few test markets, it's already met some harsh critics.
Joe Sixpack at the Philadelphia Daily News called the trio "the Kenny G of beers," and likened the wheat variety to a Sprite. According to Miller's press release (which you can see here at Beer Advocate), wheat "offers especially appealing flavor dimensions, with a subtle citrus note that kicks in during the finish." Over at Lagerheads, they're giving the trio mixed reviews. And in Baltimore -- one of the test markets -- Baltimore Sun Columnist Ron Casper is not infatuated with any of the three.
Consensus seems to be that it's too early to say whether Miller's attempt to merge the trends of lite and craft beer will ultimately succeed, so I'd love to hear your opinions. Has anyone tried the stuff? Give those of us in non-test cities a taste of what's out there!Read | Permalink | Email this | Comments
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