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New look for Hershey's Kisses? |
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Filed under: Business, Candy  Well it looks like sales are down at Hershey's for their famous kiss. The chocolate giant has seen sales drop by four percent just this year, despite the huge chocolate holiday that just passed. Of course this cannot be tolerated.
The company plans on revamping one of it's oldest products. They're going to look into new packaging and new marketing strategies. Apparently celebrating the Kisses' 100th birthday with postage stamps and "other festivities" wasn't enough. (By the way, either it wasn't effective or I was buried under a rock. I had no idea this happened).
I know how Hershey's can improve sales on their Kisses. They can improve the quality of the product. I can name five chocolates off the top of my head that I'd rather put into my mouth. Work on the quality and then we'll talk about sales.
[Via topixfood]Permalink | Email this | Comments
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