Filed under: Business, Dairy, Health & Medical

I'm sure you've seen those commercials for Dannon's Activia yogurt, the ones that say that the yogurt contains special ingredients that help with digestion and the immune system. Now those claims are being challenged by a lawsuit.

The lawsuit says that the ad lie and that Dannon's own research doesn't even back up the medical claims. The yogurt costs 30% more than regular yogurts and the lawsuit says that this is unwarranted because the advertising is deceptive. The suit is looking for damages for anyone who bought any of the Activia brands, and they also want Dannon to stop the ads and run a new "corrective ad campaign."

Other brands aren't mentioned in the lawsuit because they don't make the same claims.