Filed under: Snacks, Business, New Products, Meat

For the first time, Harley-Davidson will be lending its name, image and support to a food product. In the past, they have stayed away from such promotions, but they couldn't resist this one because the image of the food fits perfectly with the rough and tough, on-the-go image that the company loves: beef jerky. The jerky is being made in conjunction with food company ConAgra, which already produces several kinds of jerky, including Slim Jims, and is slated to hit the market in early January, when it will be sold at convenience stores, grocery stores, Harley-Davidson dealerships and truck stops. It will come in original, teriyaki and pepper flavors and will be sold in thick slices.

General Manager of general merchandise for Harley, Tom Parsons, said that "riders are always looking for food on the go, so the jerky will be billed as 'Road Food'... 'You put it in your pocket, keep on eating and keep on riding.'"