One of my blog subscriptions is to Hugh MacLeod’s personal blog, gapingvoid. If you don’t know Hugh, he’s the guy who is behind Stormhoek’s conversational marketing success. I interviewed him and Stormhoek principal Jason Korman last year.

Yesterday Hugh posted some thoughts on his blogging (or lack, thereof) that rang true with me:

clipped from gapingvoid.com So this last week I’ve been telling people I work with, I’m changing the game plan. I’m going back to basics. From now on building “the gapingvoid brand” will become my first priority.

Like Hugh, I’ve let the various demands of commerce get in the way of my blogging and podcasting here. So it’s back to basics with daily posts and more wine reviews. My bi-weekly podcast regime is also back in action, which will be maintained from here on. It’s easy to let this blog slide as it produces next to no income but it’s what the conversation triggers that produces the reward.

Winecast is back in business full-time… thanks once again, Hugh!