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K'orus Wine, French Wine For African-Americans |
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Filed under: Wine 
Former Motown Records CEO Kedar Massenburg, now behind Kedar Entertainment, has a new project, selling a line of wine to African-American consumers. The K'orus wines are French wines and Massenburg held a launch party at Mr. Chow's in Beverly Hills that drew celebs such as Stevie Wonder, Brett Ratner and Vivica Fox. So far K'orus has bottled a Merlot, a Chardonnay, and a Cabernet Sauvignon that sell for around $12.99 each. The company planes to also release a Pinot Noir, Sauvignon Blanc, Rose, and Champagne in 2008. The wine website includes information on pairings and is designed to make wine knowledge more accessible. It's a neat idea but why not partner with an African-American winemaker instead of French winemaker? The Association of African American Vintners would be a good place to start.
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