Filed under: Breakfast, Food Gadgets, Eggs

When was the last time you had a soft-boiled egg? It doesn't seem like the gently cooked eggs are as popular as they once were, but perhaps, using the same techniques that were applied to fast food advertising, they can regain some of their former popularity. What techniques am I referring to? Trying to appeal to men. Of course, there is no soft-boiled egg coalition, but this particular egg cup, Mr. Egg, is designed specifically for men. Clearly based on the idea of a toy car, the metal-cast cup is chrome plated and has tiny, working wheels.

We recommend accessorizing this "ride" with a side of toast, rather than trying to find miniature rims for the wheels, but feel free to add racing stripes to personalize yours.

[via cribcandy]