After reading the coverage of the demise of Wine X in the blogosphere, I took a look at eBob (OK, I was going to start a thread titled, “Wine X is dead; does anyone care?”). I found there a thread on the subject and a discussion that mainly focused on how much Wine X sucked.

Whatever the cause of Wine X ceasing publication is really not that interesting to me anymore so I started to think about what a successful wine publication would look like targeted at Millennials. For one, it would be online and more like My Space or Facebook than Wine Spectator. The social aspects of sharing tasting notes and linking to friends and blogging about wine would be the main focus with perhaps a bit of eCommerce thrown in for convenience (and site monetization). In short, more about the wine experience than degrees brix and terroir.

Sounds like some Wine 2.0 opportunities to me. Talk amongst yourselves